NEWS PROVIDED BY
Cogency Strategic
Nov. 21, 2024

COLUMBIA, Mo., Nov. 21, 2024 /Christian Newswire/ -- Cogency Strategic, a leading pro-life consultancy firm and the newest division of Choose Life, is pleased to announce the addition of veteran pro-life leader Karen Garnett to the team as Vice President of National Expansion.

Garnett has been a leading voice in the pro-life movement for over 35 years. Her experience in pro-life advocacy has placed her in leadership roles, steering national organizations and driving strategic initiatives.

As the founding Executive Director of the Catholic Pro-Life Committee of North Texas, Garnett built the organization from the ground up into the world's largest diocesan-based pro-life entity. Her extensive career includes serving as Chief Culture Officer at Heroic Media and leading national pro-life efforts including the National Prayer Luncheon for Life and Pro-Life Vanguard. Garnett's contributions to pro-life messaging, including her creation of the widely adopted "Let's Talk Lexicon," have made her a key figure for the pro-life cause.

Garnett brings a wealth of experience and passion to her role as Vice President of National Expansion at Cogency Strategic. With a strong commitment to transforming the culture for life, she will play a crucial role in growing the organization's reach, building strategic partnerships, and helping pro-life advocacy groups win messaging campaigns that protect women and preborn children's lives in today's politically charged climate.

Nelly Roach, Founder and CEO of Choose Life, enthusiastically recruited Garnett to join the team.

"We are thrilled to welcome Karen Garnett as Vice President of National Expansion at Cogency Strategic, where she joins forces with Chief Strategist Scott Baker, Marcie Little, and Anne Carmichael on Cogency's powerhouse leadership team," said Roach. "Karen's extensive experience and commitment to winning campaigns for life will be invaluable as we continue our work to transform the culture in post-Roe America."

Roach created Choose Life in 2016, and the nationwide agency has rapidly expanded into six powerful divisions: Choose Life Marketing, Choose Life Coalition, Choose Life Express, Choose Life Adoptions, Choose Life Promo, and the latest, Cogency Strategic. Choose Life has partnered with over 850 pro-life organizations, driving transformative change to save countless lives from abortion and shift the culture toward life.

Cogency's clientele and partners speak highly of the quality and effectiveness of the new enterprise's work. National pro-life trailblazer David Bereit has been on the ground in 40 states since the Dobbs decision in June 2022. He observed that, "it has never been clearer that the pro-life movement continues to be challenged to pivot and innovate in this post-Roe minefield.
 
"I am grateful for Cogency Strategic's emergence, laser-focused mission, and expertise," said Bereit. "This agency is already playing at the major league level – seen through its impact on the recent ballot initiative victories in Florida and West Virginia – and having collaborated with Karen Garnett over the last 20 years, I know that she will be a force for winning at such a time as this."

Beau Heyman, Chairman of the Keep Florida Pro-Life and Floridians for Truth PACs, hired Cogency's experts to reach and educate millions of Florida voters.

"Cogency's targeted strategy helped us reach the voters we needed in a meaningful way, making a real difference in defeating Amendment 4. Their commitment and expertise were invaluable in our efforts," said Heyman.

Cogency additionally worked with Pro-Life Action Ministries-FL, AAPLOG (American Association of Pro-Life Obstetricians and Gynecologists) Action, and Action for Life.

"Cogency Strategic was an important part of AAPLOG Action's victory against Amendment 4 in Florida. Their ability to micro-target essential demographics with our physician voices helped Florida voters learn the truth about Amendment 4 and defeat it," stated Rebecca Weaver, Director of Advocacy and Policy for AAPLOG Action.

Garnett herself is eager to expand the reach and relationships of Cogency Strategic, maximizing these new strategies to make the greatest impact possible.

"At Cogency, it's about winning," Garnett shared. "Winning over hearts and minds as we work with pro-life advocacy groups across the country in this post-Roe era – helping them to win messaging campaigns in their communities where the sanctity of human life is at stake and aiding them in their quests to effectively transform the culture for life. The data has already shown that Cogency's expertly crafted and strategically placed ads – cutting through the confusion and lies – outperform national industry standards. I'm so grateful for the Cogency team's expertise, innovatively leading the way to win this culture war!"

About Cogency Strategic
Choose Life's newest division, Cogency Strategic, is dedicated to helping pro-life advocacy groups win critical campaigns for life. Through innovative, data-driven digital strategies, Cogency amplifies life-affirming messages, mobilizes voters, and increases donor support. With a team of 70 experts, Cogency crafts bold, targeted campaigns that outmaneuver the opposition and drive public policy victories, creating lasting cultural change for the pro-life movement. Learn more at cogencystrategic.com/.

SOURCE Cogency Strategic

CONTACT: Thomas Ciesielka, 312-422-1333, [email protected]